I remember said Wildhearts fan club as it was where I got 'Fishing For Luckies' from. I remember the cheque coming off my account and it popping through the letter box. Great times! I also bought a black t-shirt of the 'Earth Vs' album cover from there which I have only ever seen on me. But this was free apart from when you wanted stuff.
It was more of a mailing list (not the on-line version) than a fanclub though. I think the addresses may have used to promote the 'Stormy In The North...' CD as a flyer arrived at the folks house, and I moved out in 1994.