Single from valor del corazon?

[Zo]

Personally I vote for 'yeah yeah yeah'. or 'only a problem' they're both so damn catchy!

[Ean]

Exactly- they're just a nostalgia thing now, something bands used to have to do to advertise a single which was advertising the album.

Hmmm, I'm not so sure. They're still pretty much the only way to get television exposure unless you happen to be popular enough to bag a 'live' slot on TOTP or CDUK - or are lucky enough to be invited on Later... There's a load of places you go that have music channels on in the background, whether the sound is on or not. Lets face it, the Wildhearts got tons more exposure on Kerrang! and Scuzz than they got from the radio.

The music video always was a throwaway genre: essentially an extended advert. Hell, the band who allegedly invented them only did it 'cos they were too busy to do Top Of The Pops. But it doesn't mean it's not still relevant as an artform, without videos, people like Spike Jonze quite possibly wouldn't be making movies. A good video can help make a song - Fat Boy Slim's Weapon Of Choice, for example - fairly average track, but everybody remembers the video.

The right video doesn't have to be prohibitively expensive either, especially now you can get professional results with a digital camera and a laptop - creative thinking can produce some stunning results. There's always the live performance approach, done right it sells the song and shows people what they're missing out on.

[Real Nowhere Man]

Yeah, yeah. Jesus. The music video (in this day and age) is of absolutely no use or consequence to Ginger. As the Replacements so eloquently put it...way back..."Seen your video, We don't wanna know...WE DON'T WANT TO KNOW!" Ginger rules. But what's the fucking point of him having a music video now? He won't get played on anything anyway. Christ, Ginger isn't even allowed to appear in the NME (for reasons I've yet to fully comprehend). Sure a Ginger video might give YOU a boner but why should he have to fork out for that?

[pablodiabloescobar]

I'd say Bulb personally,, but Yeah Yeah yeah is one good choice

[Sully]

Real nowhere man, I think the reason ginger doesn't appear in the NME because he's not part of this whole young indie scene they write about. He's probably seen by them as past it, but if they want to think that fucking let them. Their loss. The majority of people that read that magazine wont even know who he is which is shit cos theres some proper good pop songs on Valor that a lot of thier readers would be into.
Whats kerrang like these days with coverage of Ginger? Haven't read it in ages.

[Dairylea Roth]

Hey, Morrissey still gets on the cover of the NME - older than Ginger and he just keeps making the same (great) song again and again! But yeah, the NME is just a fashion mag. If Ginger falls into fashion, regardless of how good his music is, he'll get in there.

Kerrang! still features him a bit and always favourably, but as a magazine it's mostly full of crappy whingey, goth metal for Brat Camp kids. I really think Uncut magazine would be his natural home nowadays.

[weebleboy]

Yeah, yeah. Jesus. The music video (in this day and age) is of absolutely no use or consequence to Ginger. As the Replacements so eloquently put it...way back..."Seen your video, We don't wanna know...WE DON'T WANT TO KNOW!" Ginger rules. But what's the fucking point of him having a music video now? He won't get played on anything anyway. Christ, Ginger isn't even allowed to appear in the NME (for reasons I've yet to fully comprehend). Sure a Ginger video might give YOU a boner but why should he have to fork out for that?

I dunno like, I discover a lot of new bands i'd previously never heard of just by flicking on to the music channels in ad breaks/half time at football etc. And some times when you're hungover just flicking round the channels kills time while you sober up. Point is it's still a valid medium for discovering new bands which otherwise don't generally get any (standard) radio play. Music videos can be done dead cheaply too (christ i knock them up for local bands on my home PC with zero budget...), as long as you plan it well, it'd only really cost time.

[chris_j]

Ginger just needs a video that looks good. As Ean said, it doesn't have to be prohibitively expensive cos cost of the kit isn't all that much these days. However, it needs to be made by someone with talent. It needs to tell a good story (heck, there's enough of them on Valor del Corazon ), the camerawork needs to be good and it basically needs to make the song look good as well as sound good. If Ginger can find a talented young director who can make an ace video for the right song then I reckon he would get played on Kerrang TV and the like and he *would* get some exposure out of it.

You may think that videos are a pointless waste of time (real rock stars do it for real, live on stage \m/ ) and I'm given to agree that much of the stuff on Kerrang TV these days is basically a video without a song but even I have got into bands based on having seen videos and I've come to view videos as a necessary evil for bands.

[Ean]

I'd thought that the whole point of Ginger setting up the new company was so that he'd have the resources behind him to produce this kind of thing?

In a fair world it wouldn't be necessary, everyone would get equal airplay and column inches. But hey, the free market rules - he who has the best marketing department wins - and to stand a chance in the music business you need product. Trying to deny that a medium exists and therefore shouldn't be exploited seems a bit pointless and self defeating: if you're trying to sell something, you need to reach the most people you can. You need to think of the person who doesn't buy magazines (regularly, or even at all) or who isn't 'into this sort of music' but might just be converted if they hear the right song whilst channel surfing - a long shot I know, but you get my point.

I've never heard Ginger deny that he wants to be more well known, and to that end, sometimes you have to play the game a bit. I'm not remotely suggesting a wholesale change of sound and style or going on Dick and Dom, but a video? It's not like anyone questions the integrity of Coldplay for making a pop video. Hell one of theirs was Chris Martin filmed walking backwards then played in reverse: hardly groundbreaking, but effective nonetheless and I can't imagine it broke the bank.

[Ean]

As the Replacements so eloquently put it...way back..."Seen your video, We don't wanna know...WE DON'T WANT TO KNOW!"

They might have said it, but they clearly didn't mean it. A quick Google shows that they kneeled at the altar of MTV with the best of 'em.

[Real Nowhere Man]

In a fair world it wouldn't be necessary, everyone would get equal airplay and column inches. But hey, the free market rules - he who has the best marketing department wins - and to stand a chance in the music business you need product. Trying to deny that a medium exists and therefore shouldn't be exploited seems a bit pointless and self defeating: if you're trying to sell something, you need to reach the most people you can. You need to think of the person who doesn't buy magazines (regularly, or even at all) or who isn't 'into this sort of music' but might just be converted if they hear the right song whilst channel surfing - a long shot I know, but you get my point.

I've never heard Ginger deny that he wants to be more well known, and to that end, sometimes you have to play the game a bit. I'm not remotely suggesting a wholesale change of sound and style or going on Dick and Dom, but a video? It's not like anyone questions the integrity of Coldplay for making a pop video. Hell one of theirs was Chris Martin filmed walking backwards then played in reverse: hardly groundbreaking, but effective nonetheless and I can't imagine it broke the bank.

Crikey! Maybe you should apply for the next series of 'The Apprentice'!
It may sound defeatist but trust me, Ginger making a video - or even releasing a single - at this stage won't make one iota of difference to his standing in the national (or international) consciousness. Because...the music business is run by 'The Man'. Oh, you don't know about 'The Man'? Then I must refer you to the film 'Rock School' starring Jack Black (which features an in-depth lesson on 'The Man' for your further education).
Look, the point is...what's the point? Ginger makes a video and maybe it gets shown on Kerrang! TV - so what? He appears in Kerrang! Magazine from time to time too. So what?
The guy is out there on his own. He knows about 'The Man'. He knows the music industry sucks. That's WHY he's out there on his own.
Sure, it ain't fair. We're all frustrated because Britain (let alone the rest of the world) doesn't know who it's most underrated singer-songwriter is. It's a shitter for sure. But that's the way it is. Ginger ain't fashionable. Are you fashionable? No? Then that's quite cool then, aint it? You're a fan of Ginger. Pat yourself on the back and do all you can to spread the word.
All I want is for Ginger to continue to be Britain's finest singer-song writer. For him to be prolific and keep it all coming at a fast pace. That, surely, will be the best promotion for himself.

[Real Nowhere Man]

Sorry, yes, I know the film is actually 'School of Rock'. Bloody Gene Simmons and his inane TV show! Anyway, my point still stands (see above folks!)

[Dairylea Roth]

You're the man.

[Ady]

I reckon the single if there would be one is either 'yeah yeah yeah' or '10 flaws down', making it a shorter version without the end guitar noodling would be good.

But that's just my opinion.

[davejnick]

"Only Lonely" would make a cracking single.